Cape Town, South Africa - Panasonic today announced a new brand campaign in conjunction with its sponsorship of the Tokai University Solar Car Team competing in the Sasol Solar Challenge 2018, South Africa. The company will supply the Japanese students team with its high-capacity lithium-ion batteries and high-efficiency HIT solar modules.
The ‘#FollowSiya’ campaign, featuring Springbok captain and Panasonic brand ambassador Siya Kolisi, includes a quiz in which participants can get a chance to win Panasonic prizes by correctly predicting where the Tokai University team will finish in the race via social networking sites (www.followsiya.com). The campaign runs from 15 to 25 September. The campaign is intended to raise Panasonic’s brand recognition as well as awareness of the eco-friendly renewable energy and storage technologies.
Since 2011, Panasonic has been providing the Tokai University team with its HIT solar panels and lithium-ion batteries, which helped the team establish an impressive track record in solar car races around the world, including the win in the Sasol Solar Challenge in 2012.
More than 20 local and international teams are expected to participate in the sixth edition of the competition with their zero-emission vehicles. The teams will compete to cover the most distance in the eight-day race, which starts in Pretoria on 22 September and finishes in Stellenbosch on 29 September 2018. They will follow a set route each day and then complete as many loops as they choose bearing in mind that they need to finish in time for the day. To win the race, it takes good technology, engineering and a teamwork that manages energy, the weather and the routes well. The awards ceremony takes place in Cape Town on 30 September 2018.
For Panasonic, which aims to realize “A Better Life, A Better World,” the solar car race is one of its symbols to show its commitment to a sustainable society. The “You Can Be The Light” project launched this year is part of such efforts as well. In this project, Panasonic, in partnership with The Nelson Mandela Foundation, aims to donate 10,000 solar lanterns to communities in South Africa living without electricity, as both of them celebrate the 100th anniversary this year - 100 years since Panasonic’s founding and late President Nelson Mandela’s birth. This program follows the successful completion of the “100 Thousand Solar Lantern” project, under which Panasonic donated more than 100,000 solar lanterns to off-grid communities in 30 countries, including South Africa and other African nations during the five years from February 2013 to January 2018. More information on the You Can Be The Light project can be found at https://www.youcanbethelight.za.panasonic.com/.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of 7.982 trillion yen for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.
On behalf of
General Manager – Marketing
Panasonic South Africa