WWF believes in a future where people and nature thrive.

Best known as the world’s leading conservation body, we’ve seen first-hand how wildlife, the environment and human activity are all interlinked.

That’s why our passion for safeguarding the natural world has to be backed up by other environmental action – tackling the global threat of climate change (through our big global campaigns like Earth Hour) and helping people to change the way they live to ease pressure on natural resources.

WWF is at the heart of global activities in all these areas. We have teams of highly skilled professionals working with governments, businesses and communities here in the UK and around the world.

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Safeguarding the natural world

Whether we're helping to preserve the amazing biodiversity of rainforests like the Amazon – whose survival is vital to the planet’s wellbeing – or protecting individual species, great and small, WWF is working in every continent to halt and wherever possible reverse dramatic declines in wildlife species and the destruction of the places where they live.

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Tackling climate change

 

A vital part of our work, because climate change represents an increasing threat to so many of the planet’s species – including our own. The science tells us that now is the time to act, before it’s too late. That’s why campaigns like WWF’s Earth Hour are so crucial – our huge global lights-out protest in March helped focus world governments on the urgency of this issue.

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Changing how we live

Yes, we really can all make a difference. And if we want governments around the world to act, we need to get our own houses in order first. And cars, shops and workplaces too. In future there will be more people sharing fewer resources (food, water, energy), so the sooner we make a start towards less wasteful lifestyles, the easier and more enjoyable the transition will be.